I have a homework question which I hope is not too odd for you guys here :) Please move this thread if I'm not in the right place I wouldn't mind. I'm studying about PPC (pay per click) campaigns and I have encountered "negative keywords". To those who work in the digital marketing or to those who can relate, aside from ensuring that your ad doesn't show for a particular word search, what are the benefits of effectively using negative keywords?
France
Joined: Nov 7, 2005
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Re: PPC Campaigns
Sorry I don't think it's the right forum to talk about PPC strategy
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Emmanuel Puybaret, Sweet Home 3D developer